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:: On-line Marketing
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On-line marketing is still marketing. But, marketing on the Internet seems to be more customer driven, more information-based and more personal. The on-line market is global, immediate, nonstop and on-line marketing must follow suit. Although many things are marketed on-line, some items sell better. Computer products, software and information services sell very well. In addition, low price point commodities and branded products also sell well. In both cases, the buyer knows what they're getting. The highly desirable demographics of Internet users makes them a prize in any marketing plan. But, exactly how do to reach the on-line audience? Here are the most common ways...
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Epoch Networks Incorporated, 1996
Traditional Advertising. Internet users still watch television and listen to the radio, so traditional approaches still work. However, the real challenge is to find them where they live -- right on the Internet.
On-line ads. You can place ads on all the major commercial services, like AOL, and some bulletin boards, and on other Web sites inviting cyber citizens to contact you. 
Newsgroups.You can generate requests for information by participating in on-line discussion groups by being helpful and casually mentioning your product or service. You can also include the name of your product or service as part of your signature.
E-mail. Unsolicited E-mail is considered very bad netiquette. However, many companies have successfully solicited the Internet world through E-mail lists (spamming) . 
Web sites. Last but not least, web sites offer perhaps the best method of communicating with the on-line crowd. Even though web sites are passive, like billboards or magazine ads, they offer some incredible advantages in reaching and retaining on-line customers.